Keywords also play an important part in being found by people who don’t know you on LinkedIn-this is particularly true for job seekers who are hoping for contacts from prospective employers and recruiters. The Role of Keywords In Your LinkedIn Profile If you don’t change it, this is what LinkedIn will show on your profile. Note: LinkedIn’s default for your headline is your job title and company. If the information doesn’t support the headline, consider whether it should be included at all. It can focus on the results you deliver, or what you can do for a prospective employer.Ī well-written LinkedIn headline will also help you to structure the rest of the information you include in your LinkedIn profile. Your LinkedIn headline needs to quickly identify you as a certain type of person-e.g., manager or executive, or someone who specializes in a certain field or industry. Great LinkedIn headlines attract attention, and the more people who view your LinkedIn profile, the better your chances of connecting with the right person who can lead you to your dream job. It gives the reader an idea of what your profile will include (just like a newspaper headline previews a story).īeing specific results in a much better LinkedIn headline. Consequently, the LinkedIn headline acts like a newspaper or magazine title. In many cases, hiring managers and recruiters will make the decision to read your full LinkedIn profile based on just these three things. When someone searches for you on LinkedIn, they will see your name, what level connection you are with that person (1 st, 2 nd, 3 rd, etc.), and your LinkedIn headline. What specific job titles are used to describe someone in your position? (Be specific regarding level, functional role, and industry.) The answers to these questions may give you some ideas for creating your LinkedIn profile and headline: Be specific about what distinguishes you from others with a similar job title. By articulating what makes you unique and valuable, you will attract attention from prospective employers. The most difficult part of creating your LinkedIn profile is sounding original. On LinkedIn-as on your resume-one size does not fit all. Although you can create different targeted versions of your resume to target different types of positions, you’re limited to one LinkedIn profile. Standing out with your LinkedIn profile can mean highlighting the strongest qualifications you have for an employer in your LinkedIn headline, backing up those qualifications with accomplishments throughout your profile, and using strategies that will help you become found by the people who most need someone like you.ĭon’t try to be all things to all people. If your profile is like every other profile on LinkedIn, you won’t stand out, and you won’t be found as easily. Consequently, you must find a way to stand out in a crowd. You have approximately 20 seconds to catch the attention of a visitor to your profile. Because it’s a marketing piece, you need to come up with a headline that will instantly attract the attention of your reader. Instead, it provides enough information to get people to connect with you and/or make contact with you. It’s not designed to outline your entire professional history. Your LinkedIn profile is a marketing piece-not a biography or a resume. Best of all, LinkedIn’s basic features are free. You want an online profile that you control, that you can take with you-independent of any employer-and that demonstrates what kind of job candidate you are (and what you do). One of the most effective ways to establish a presence online (so that you are found when someone googles you), is with a LinkedIn profile. All of these will help in your job search. The purpose of this report is to help you develop a LinkedIn profile that will lead to job opportunities, contacts from prospective employers and recruiters, and increased visibility online. You must understand and be able to articulate and communicate what makes you exceptional and compelling. (An unfocused LinkedIn profile may be worse than no profile at all.) Your LinkedIn profile can also be more comprehensive than your resume since it offers you more room to showcase projects, publications, and experience.Ī successful LinkedIn profile gives readers a snapshot of who you are and how you can contribute to their organization. To have a strong online presence, you must be clear about who you are, and who you are not. Your LinkedIn profile should complement your resume, but it shouldn’t duplicate it directly. Your LinkedIn profile can present your credentials to prospective employers and hiring managers, increasing your chance of securing an interview. Having an online presence on LinkedIn can be important in your job search.
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